The Allure 2025 Best of Beauty Breakthrough Winners Are So Innovative They Deserve Their Own Category

Photographed by: Chelsea Kyle; Prop Stylist: Erica LutzSave StorySave this storySave StorySave this story All products featured on Allure are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links. A lot of big words get thrown around in our marketing-saturated world: "superstar." "genius." Don't …